The good thing that came of this was it was a reinforcement that we needed
to take Life or Death Entertainment to the next level. So a year later
Life or Death Entertainment was incorporated. While attending music industry
seminars throughout the United States. Our group practiced and studied
almost everything we could about this business of music and we indulged
in daily debates on why some artist succeeded or failed. Analyzing marketing
strategies as well as bad choices or what choices might have been better.
(Hip-Hop was studied in its entirety, North, South, East and West and how
it is evolving)
I always had this interest in music before the days of Bizzy Bee, Kool Moe
Dee, and quite a few others, although my first music industry experiences
came when I met my partner (R.I.P) we formed a group called “ Poor
boys from Hell” with a third member Shawn “Shot gun Slink” Thompson.
This is when I duped the name puzzle-symbolic to a missing element, which
I so readily am eager to provide at any given moment.
We have released a few mix tapes as well as few
singles distributing over 15,000 units in small regions we are still
trying to break the ice into the commercial mainstream rat race
of major release and radio play. Gaining much experience and knowledge
from the support of underground and college radio stations. I realized
this was a challenging career that kept me wondering what was waiting
for us beyond our next mission.
1997-2000 Chesapeake Packaging- Line Supervisor
Job Duties: entailed, production monitoring, employee training, finalizing
2000-present- Signed Wes Kraven to Life or Death Entertainment, A&R, recorded
and strategically marketed Wes kraven. Soon after that we signed the Ill Spittaz
Ricky Ruckus, Glue and Billionz whom I also A&R. We have launched a multi-city
independent campaign spreading like wild fire across the globe focusing all
energies, knowledge and experience into radio, promotional strategies and internet
In these years I’ve accumulated knowledge
in promotions, radio, marketing strategies, target marketing, the
purposes of street promotions vs. commercial promotions effective
strategic song release industry adaptation (as this music game in
constantly evolving anticipation is vital for survival in this business).
My street experience and industry knowledge has been supported from
a hefty investment of weekly magazines, charts albums, compilations,
and soundtracks, studying the growth or demise of companies and